Carob Demand in the Middle East and Gulf Countries
Carob is not a foreign product to the Middle East; the natural distribution area of the tree also includes Syria, Lebanon, Palestine, Jordan and Egypt. The most visible face of demand in the region is the carob drink called "kharoub", which comes to iftar tables during Ramadan, and Lebanon's deep-rooted carob molasses tradition.
Read MoreCertificates in Carob Products: Organic, Halal, Kosher
Carob products are often sold in the international market with one or more certificates. Organic certification certifies the product's production method, while halal and kosher certifications certify the product's compliance with the relevant religious dietary guidelines. These certifications are an important part of access to specific markets and buyer confidence.
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