Carob Demand in the Middle East and Gulf Countries
Carob is not a foreign product to the Middle East; the natural distribution area of the tree also includes Syria, Lebanon, Palestine, Jordan and Egypt. The most visible face of demand in the region is the carob drink called "kharoub", which comes to iftar tables during Ramadan, and Lebanon's deep-rooted carob molasses tradition.
Read MoreSupply Chain in the Carob Sector: From Garden to Factory
Behind a pack of carob powder or a kilo of carob gum; There is a long chain starting from the forest or garden where the tree is located, passing through the collector, intermediary, crushing plant, gum producer and exporter. Since carob is a product largely collected from natural trees, the first links of this chain work quite differently from other fruits.
Read More